Egoless Programming are a way of addressing this problem.
Fostering a team-wide culture of quality isn't easy. It requires leading a true change management. A couple of days of practices training won't make a team of hardened craftsmen. It takes time and you can't force people to change.
To achieve that, it's useful to rely on people mastering these practices. You can rely on a tech lead who will help the team improve until it becomes autonomous. And if there isn't such a person within the team, you can involve an outsider of the team who can raise awareness of these practices, train the team and accompany it.
As we have seen, the development of this culture is boosted by encounters with people who are willing to share their hard and soft skills, and who wish to learn more and more in our constantly evolving craft.
Developing this culture company-wide may seem like a daunting task. That's why the stakeholders must enable the conditions favorable to these encounters.
Several actions can be introduced:
I'd like to emphasise that we must not try to scale out too fast. A few practices successfully adopted by one team doesn't mean they should be forced into the whole organisation. You can't change people, but you can inspire them, and a company-wide culture will contribute significantly.
What's happening? What comes out of these meetings? What have you learnt or passed on?
The Software Craftsmanship movement offers a vision on the developer's activity. This vision shouldn't only relate to individuals, but also define a company-wide vision of the developer's work, promoting a culture of quality and continuous learning. The software creation is a fascinating trade, and even a fun one actually, as long as you can practice it with diligence and professionalism.
That's fortunate, this issue is a critical stake for a company: our society relies broadly on software, and the trend is rising. It's our responsibility to adopt values and practices leading to high quality software, and the Software Craftsmanship movement embodies these measures.